David Cardinal Biography


David Cardinal is a veteran travel and nature photographer who specializes in Africa, Southeast Asia, and North America. His images of creatures in the wild help communicate the importance of our natural heritage and our responsibility to preserve it, while his journalistic efforts span both photography and technology. David's clients include non-profit and socially responsible institutions such as the BBC, California State Parks Foundation, Bay Trails, US Fish & Wildlife Service, NANPA, Bay Nature and Western Birding and National Geographic Kids magazines.

David's award-winning work is part of the permanent exhibit at the Lucy Evans Baylands Nature Center and has been featured in exhibitions at the Palo Alto Civic Center, the Seipp, Works and Allegro galleries, the Watsonville Wetlands Nature Center, on calparks.org, and on portolavalley.net. David is co-author with Moose Peterson of The D1 Generation, and has had his articles and images appear in publications including Outdoor Photographer, Studio Photography & Design, Photoshop User, PC Magazine and Dr Dobbs Journal.  David is a Datacolor Expert as well as one of Datacolor's Friends with Vision, and also works as an active tech journalist for Extremetech.com, publishing articles on topics related to photography, imaging, and the internet. David has spoken on the future of imaging technology at Stanford University and on the future of the Internet at Dartmouth College.

David leads a limited number of wildlife and nature photo safaris, through cardinalphoto.com

David is the founder of Pro Shooters, which produces the award winning DigitalPro for Windows--software for organizing and managing your digital images--and nikondigital.org, the leading information website for serious digital shooters-with over 100,000 unique visitors each month-as well as DigitalPro Shooter, a leading bi-monthly newsletter for digital photographers with over 15,000 readers. David's background also includes many years of technical consulting on topics ranging from digital image management to color digital imaging for both Fortune 500 companies and the US Government. 

You can learn more about David and his photography at http://www.cardinalphoto.com, and about DigitalPro at http://www.proshooters.com.

Clients Include:

  • Datacolor, Friends with Vision
  • Asia Development Bank, Chairman's Greeting Card, 2013
  • National Wildlife Federation (2010, 2014 Calendars)
  • BBC Books / Profile Press (Book cover)
  • WWF Netherlands, (2 A4 spreads, fund-raising and awareness brochure)
  • California State Parks Foundation (Website, Poster & Brochure images)
  • San Francisco Bay Bird Observatory (SFBBO) (Brochure, Marketing &  Website images)
  • Point Reyes Bird Observatory (PRBO, Annual Report Cover)
  • California Department of Fish & Game (Educational & Outreach images)
  • US Fish & Wildlife Service (Educational & Outreach Images, Assignment photography)
  • KPCB (Kleiner-Perkins) (Al Gore press event assignment photographer)
  • Sybex (John Wiley & Sons) (Book Cover for Tim Grey's Color Confidence)
  • Peachpit Press (Book Cover for Dan Margulis Professional Photoshop)
  • Pierce Landscaping (Website & Advertising images)
  • Silver Salmon Creek Lodge (Website & Promotional images)
  • Microsoft & MSN Photo (Digital Imaging Consultant, Digital Imaging Advisory Group member, Contributing Author and Photographer)
  • Silicon Valley Audubon (Brochure cover image, speaker)
  • Sequoia Audubon (speaker)
  • City of Watsonville (Contributing photographer to permanent wetlands wildlife display)
  • City of Palo Alto (Contributing photographer to Lucy Evans Nature Center Educational Exhibits as well as temporary City exhibits downtown)
  • Town of Portola Valley (Website images)
  • Bay Trails project, Association of Bay Area Governments (Trail Map images)
  • American Prairie Foundation (Brochure & Marketing images)
  • Smith Barney (Client Talk on Digital Photography)
  • Lexar Imaging, Lexar Pro Photographer (Image and Article Contributor)
  • Atalasoft (Digital Imaging Software Design and Development Consulting, Case Study)
  • Draper, Inc. (Product Catalog Image and Article)
  • Bio-Habitats (Endangered Species Consulting firm) (Education/Outreach images)
  • Lensbabies (Site sponsor)
  • Photodex, Site Sponsor and David is a Photodex Featured Photographer
  • Tour Mandalay, Myanmar (Brochure Images)
  • ESPN Rise, High School Athlete Portrait
  • Castilleja High School, Web, Promotional and Yearbook images
  • Southern California USTA
  • Joint Nature Conservation Committee (JNCC), United Kingdom Government
  • CBS Interactive (Maxpreps.com sports subsidiary, web site & contract)
  • NANPA (Workshop on Wildlife Photography will be held at the NANPA 2011 Summit)
  • Sigma Photo, featured images in Sigma's 50 Years of Sigma Video
  • Edward's Luggage, In-store Adventure / Safari Display Photographs
  • CBS Interactive / Maxpreps High School Sports Photography
  • Hightower Advisors, Wall mural

Publications and Awards Include:

Exhibits, Shows & selected talks include:

  • Dartmouth iLEAD, Showdown in Silicon Valley, Guest Lecture, August, 2013
  • Stanford Center for Image Engineering (SCIEN) Talk, June, 2013
  • B&H Event Space, "Creating Award-winning Images," October, 2012 & 2013
  • B&H Photo Tour, Bronx Zoo, June, 2012 & May, 2013
  • FotoClave 2011, October, 2011, Session on Travel Photography Ethics
  • Princeton Club of Northern California, Mastering Digital Photography, February, 2011
  • Stanford HDR Symposium, Panel on HDR Image Capture & Tonemapping
  • Talk & Slideshow, Photographing the Temples & People of Southeast Asia, Wildlife Photographers of Silicon Valley, January, 2009
    and Bears Of Alaska, October, 2010
  • BBC Wildlife Contest 2007 & 2008, 3 finalist, 17 semi-finalist images
  • NANPA Expressions 2007, 2008, 2011, featured images
  • One artist show, Atherton Library, Atherton, 2007
  • Talk on Raw Files, Google Education Talk, Google Corporation, Mt. View, 2007
  • Natures Inspirations, Committee for Green Foothills, 2006
  • One artist show, Seipp Gallery, Palo Alto, 2006
  • Alviso Centeniel at The Works Gallery, San Jose
  • Photos on permanent display at Palo Alto Baylands
  • Photos on permanent display at Watsonville Wetlands
  • Photos on display for Earth Day, Palo Alto Civic Center
  • Guest Photographer, Innaugural Digital Landscape Workshop Series, Moab, Utah
  • NANPA 2007, 2011 among Showcase Award winners
  • One artist Show Allegro Framing & Art Gallery (April, 2007)
  • Talk and Slideshow: Birds of the Bay Area, Bay Area Bird Photographers
  • Talk and Slideshow: Cambodia & Burma, Bay Area Bird Photographers
  • Talk and Slideshow: Animals of Central Alaska, Bay Area Bird Photographers
  • Guest Photographer, DLWS Yosemite
  • Talk and Slideshow: Birds & Bears of the Cook Inlet, Bay Area Bird Photographers & Sequoia Audubon
  • Cambodia & Burma, Sequoia Audubon and Bay Area Bird Photographers
  • Photographing on Safari, Wildlife Photographers of Silicon Valley
  • Group co-Lead & Photo Instructor, Wilderness Safaris, Botswana & Namibia, 2005 to Present
  • Group co-Lead & Photo Instructor, Africa Photo Adventures and Journey's Unforgettable
  • Sulawesi, Wildlife & Culture, Bay Area Bird Photographers
  • Group Leader & Photo Instructor, Southeast Asia Safaris featuring Cambodia, Myanmar (Burma), Laos and Thailand, 2005 to Present
  • Group Leader & Photo Instructor, Alaska Grizzly Bear & Horned and Tufted Puffin Photo Safaris, 2000 to Present
  • Group Leader & Photo Instructor, Birds of the Bay Area
  • Group Leader & Photo Instructor, Monterey Bay Mammals & Birds
  • Group Leader & Photo Instructor, Michigan Fall Color Workshops
  • Princeton Club of Northern California, Southeast Asia Travel Safari Talk, September, 2008, Digital Photography Talk, February, 2011
  • Introduction to Digital Photography, Smith-Barney Private Client Group, 2008
  • Introduction to Bird Photography, City of Palo Alto Adult Education
  • Secrets of Wildlife Photography, Bay Area Bird Photoraphers, April, 2010
  • Allegro Gallery, Portola Valley, California, One Artist Show -- The American West, December, 2010
  • Learning Wildlife Photography, NANPA Summit Workshop, March 9, 2011
  • Articles written for Extremetech.com, from 2011 to present
Links to Selected PC Magazine Articles online

Spring Cleaning for Your PC, March 2009 and May 2009 Issue

Infrared Digital Photography, December, 2008

Make something new with your old Digital Camera, October, 2008

Photoshop Editing Expert Tips, June and July 2008

Tips for better Point & Shoot Photography, April 2008

Securing your e-Mail & Instant Messaging, March, 2008

Adding Items to Outlook Automatically, February, 2008

New Features for Long Documents in Microsoft Word, October, 2007

Note Taking Goes to the Next Level, June, 2007

Location, Location, Location November, 2005
... or Google Maps. David Cardinal is a professional photographer and software author. Visit his site, www.proshooters.com. Make your ...

Make Your Photos Great!, March, 2005
We turned to two of our frequent contributors, David Cardinal and Galen Fott, to show you how it's done. David, a ...

Product Guides > Article - 2005-03-16 - Ben Gottesman
Ben Gottesman Expert: David Cardinal Image Editor: Adobe Photoshop CS Arches Park in Utah has many spectacular photo opportunities ...

Product Guides > Article - 2005-03-16 - Ben Gottesman
Ben Gottesman Expert: David Cardinal Image Editor: Microsoft Digital Image Pro 10 Halloween shots are guaranteed to be colorful, but ...

Photos in the RAW 
Expert Help > Article - 2004-08-17
... David Cardinal is a professional photographer and software author. He publishes the Web site nikondigital.org as an information ...

Troubleshooting Your Images 
Expert Help > Article - 2004-12-22
... Continue to get to know your camera's capabilities and settings. For more, read " Know Your Camera ". David Cardinal is a professional nature photographer. ...

Product Guides > Article - 2005-03-16 - Ben Gottesman
Ben Gottesman Expert: David Cardinal Image Editor: Adobe Photoshop Elements 3 Pro-sports images are typified by close-ups of action ...

Digital Photography Travel Tips June, 2005
... David Cardinal is a professional photographer and software author. He publishes the Web site www.nikondigital.org (an information ...

DARPA Grand Challenge Preview, October, 2005
... Click here to see the slideshow: DARPA Grand Challenge Preview. David Cardinal is a professional photographer and software author. ...

Everyday Photography 
Product Guides > Article - 2006-05-31 - Cade Metz
... When wildlife photographer David Cardinal isn't writing articles on digital photography for PC Magazine, he's leading photo safaris to all corners of the world ...

Cool Camera Projects, May, 2004
... David Cardinal is a professional photographer and software author. He publishes the Web site www.nikondigital.org (an information ...

Beyond Point-and-Shoot, August, 2002 
... David Cardinal is a professional wildlife photographer, author, and software developer. He is co-author of The D1 Generation (Moose ...

Architecture, March, 2005
Ben Gottesman with Expert: David Cardinal Image Editor: Paint Shop Pro 9 Like many sunrises, this one, taken through a temple archway ...

Vista Tip: Readyboost, March, 2007 
... it out to use it in your camera. — David Cardinal, freelance writer. With Vista's ReadyBoost, you can use any high-performance ...

IE7 Tip: IE Without Add-Ons, March 2007 
... You can also manage which add-ons are enabled, in Tools | Manage Add-ons, after you've started IE7. — David Cardinal, freelance writer. ...

Vista Tip: Raw Images, March, 2007
... David Cardinal, freelance writer. Vista's new Photo Gallery is powerful and flexible, but out of the box, it works with JPEG and TIFF images only. ...

Converting to a D-SLR, PC Magazine, Thailand

Articles online about David Cardinal

Four tips on traveling light, B&H Photo Blog, by Chris Gampat, June 14, 2012.

PC Magazine feature on David Cardinal, Connected Traveler, April 16, 2012.

Portola Valley photographer David Cardinal shares his 'World Views' in exhibition, The Almanac, April 4, 2007

Tech-savvy Photographer, ECM Blog, April 2008

Not just another pretty bird, The Almanac, April 25, 2007

Where the Buffalo Roam, Palo Alto Weekly, March, 2006

Destinations: Shooting wildlife with a camera, The Almanac, June 29, 2005

Nature's Inspirations features local artists, The Almanac, October 4, 2006

Preserving Parkland with a Camera, California State Parks Parklands Magazine, August 8, 2003

Other Affiliations:

Cardinal Photo is an affiliate of Amazon, Zazzle, Think Tank Photo, Blurb and B&H Photo

David is a member of PPA, NAPP, the ACM and NANPA. Cardinal Photo is a Corporate member of NANPA.

David graduated from Princeton University with a degree in Electrical Engineering and Computer Science in 1981, concentrating in digital imaging and algorithms, and was awarded the Joseph Clifton Elgin prize for contribution to the Engineering School. After stints at Amdahl Computer and nearly a decade at Sun Microsystems in a variety of positions including director of their consulting and sales support organizations and General Manager of their Applications Division, he founded FirstFloor Software in 1992, which merged with Calico Commerce where he was CTO until founding Cardinal Photo (Pro Shooters LLC) in 2000, where he is the principal owner along with his wife Lorrie Duval.

David's images are available from:

A limited number of David's Stock images are available from:

David's high school sports images are available from CBS Interactive subsidiary, maxpreps.com

Selected wildlife and travel images are available for printing or making gifts through our online galleries

If you don't see what you need there, please contact us via email using stock [at] cardinalphoto.com

You can also find David & Cardinal Photo on Facebook, Flickr and Twitter.

[Image Credit: Portrait photo by Robert Cardinal]

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