Whether good or bad, there were a lot of things we saw with online marketing in 2014. When looking back on last year, we see a lot of different things that changed in content marketing and social media marketing. Sometimes, the best way to plan for the future is by taking a look back. Here are the things that happened in 2014 that will make a difference to your online marketing strategy this year.
Mobile becoming more popular
In 2014, we saw mobile marketing starting to pick up. Having a smartphone has become the standard for people now, which means there is a huge opportunity for your business to market to customers through mobile. Though last year there were more businesses starting to get on board, this year, you can expect mobile marketing to become standard for businesses. If you haven’t already started working on your mobile campaigning, it is time to get started.
Quality online presence
According to the Huffington Post, 2014 was a year when people started to realize how important it is to have a better online presence. Instead of trying to spam the internet with stuff about your business, it was more productive to offer valuable content and quality articles that people were actually interested in reading. People are starting to expect better websites and content, which means your company needs to focus in the new year on providing a better website, better online content, better social media, and especially on providing quality referral sources, which is pretty easy when you use pay per call advertising.
Social media harder than ever
One of the bad things we saw happen in 2014 was a change from being able to use social media as a business to reach out to customers for free to now having to pay for any kind of social media impact. In the new year, you’ll have to be willing to pay on most social media sites if you want to reach new customers. It is still possible to reach customers without paying, but it takes a lot more work than it is worth in most situations.
Content marketing essential
In 2014, content marketing suddenly became one of the most important ways to advertise for your business, which means 2015 will be all about content. You can provide content through blog referrals in pay per call marketing, or you can create all the content yourself. This can include posting a blog on your website, doing guest blogs with other people, or even just ensuring the content on your website is what people want to see. No matter what you choose to do, you’ll get results if you focus on quality marketing in the new year.
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